Coached by Jess Lee

Feel good in your body, without another set of rules.

For women who've been trying to work this out on their own. I build your training and your food around the week you've already got, teach you why it works so you don't need me forever, and I'm there every day so it actually gets done.

  • Total beginners welcome
  • At home or the gym
  • One to one with me
The CBJL Home app Your training program

This isn't another plan. You've had plenty of those.

  • You start again every Monday. By Wednesday life gets in the way and you've fallen off.
  • You've been meaning to sort this out for months. Probably a lot longer than months.
  • There's a challenge you signed up for and did for a week. An app you downloaded and stopped opening. A folder of recipes you've never cooked.
  • And every so often you have a really good week. Then it's gone, and you're back at the start again.

So here's what I actually think is going on.

Every plan you have ever tried was built for somebody with a completely different week to yours. More time. Fewer people depending on them. No six o'clock scramble.

So when it didn't hold, you decided that was you failing. It wasn't. You were running someone else's plan on your life.

“I thought I needed more discipline. But really I just needed a more realistic approach that I could actually stick to.”
Carly

And then there's the bigger one. Nobody ever actually taught you how any of this works. You were handed rules. Eat this, don't eat that, carbs at night are bad, eat less, move more. Nobody ever sat down and explained why.

That's not a discipline problem. It's that nobody taught you, and that is completely fixable.

What they said when we started, and what they say now

Before“Eating has always been such extreme mental warfare.”

Now
“Best of all I overcame my fear of food.”
Leilani on 29 December 2025 and on 22 March 2026, twelve weeks later
Leilani, 12 weeks

Before“Two years ago I was literally scared of rest days, skipping meals to cut calories, double days every day, constantly exhausted, working out to earn my food.”

Now
“You have changed everything about my life for the better.”
Alex

BeforeSize 22-24.

Now
“I got to buy some new clothes for my holiday and they were size 12-14!!”
A client

Before“I've avoided the gym purely out of a lack of confidence.”

Now
“I feel like I'm getting a part of myself back for the first time in six years.”
Leilani, week one

Before“500m was tough.”

Now
“I just ran along Sydney harbour and around the opera house playing tag with my 2 kids, and that for me is the whole point.”
Chey

BeforeA year stuck in a binge cycle, after 1,200 calories and weighing herself every day.

Now
“We had pancakes last night and I did not have a single thought about regretting them.”
Katelyn, 6 weeks in

BeforeIn the gym five days a week, and nothing changing.

Now
“Dropping to under 80kgs for the first time since I was a teenager!”
Chelsea

Swipe for more →

In their words

Watch their stories
“In just six months I achieved something I'd seen multiple health professionals about for over 20 years, with no success. I don't even recognise myself anymore. I've got my spark back.”
LeilaniA busy mum of two, working and studying full time, and running her first 5k
▶ Watch her story
“It went against every fibre of my being to trust that eating more and training less would help. But I did, and now I'm the happiest I've been. Food is fuel, not the devil.”
AlexLess anxiety, more energy
▶ Watch her story
“My win is that I'm still making starts. Even when my week goes to hell, every week I try again.”
ErinNever gives up on herself
▶ Watch her story
“It's good to know you're never going to judge the weeks where I haven't done as well as the others.”
TheaZero judgement
“I feel so damn good. I'm honestly feeling like a reborn woman, with a totally different outlook on food, exercise and wellbeing. I'm shocked as hell.”
MandyA completely different outlook
“I don't feel like I'm failing if I miss a session or forget to track. You really help minimise the fear and the guilt. Feeling a lot more like myself again, more energy and just feeling better in myself!”
LolaNo more fear and guilt
“I don't always do all my workouts, and I still drink sometimes, and I've had holidays overseas and Christmas. It's blowing my mind.”
AliDoesn't have to be perfect. 103.6kg down to 91.3kg
Ali's weight graph, from 103.6kg down to 91.3kg over the year
“I've dropped two dress sizes and nothing fits me so I literally needed a whole new wardrobe.”
LeilaniClothes don't fit anymore
“I've tried so many times and failed every time… I think I would have given up by now without you.”
LeilaniAfter years of trying
“I do want to keep running though… I never thought I would say that.”
MandyNever thought she'd say it
“My mindset is so much clearer this week, and my anxiety and stress levels have come right down. It's helped me more than I can say.”
SophieCalmer in her head
“I listened to my hunger, made balanced choices, and didn't let a few unplanned snacks throw me off track.”
CarlyBalance, not restriction
“A check-in with Jess got me back in the right mindset, and I've built a schedule to better manage my chaos.”
KatOn top of the chaos, even as a busy mum
“I used to feel overwhelmed by conflicting nutrition advice. Jess helped me find a way that's sustainable and balanced. No fads, no quick fixes.”
MadiCut through the noise

Swipe for more →

Hear it from them

Leilani's story
Leilani"I don't even recognise myself anymore. I've got my spark back."
Alex's story
Alex"Food is fuel, not the devil."
Erin's story
Erin"Even when my week goes to hell, every week I try again."
Ayesha's story
Ayesha"She taught me everything I needed to know."
Stella's story
Stella"Knowledge and mindset shift, energy and better mood."
“I learnt you don't need to cut things, but also achieve what you want with your body. I'm stronger, I'm consistent, and I'm eating the things I actually love. Pasta. Rice. Without the fear it's going to backfire. Thank you, Jess, for saving me.”
AyeshaTwo years of gym challenges and random diets, then six weeks with a custom plan and the education behind it
▶ Watch her story
What surprised her“I was expecting this whole process to be focussed on weight loss, I was expecting strict eating plans, diets calorie cuts and rough exercise to achieve my weight loss goals. What I ended up with was the most holistically considered sustainable approach to weight loss and a nutrition education I've desperately needed my whole life, and I wouldn't be where I am now without it. Best of all I overcame my fear of food and have developed the confidence to be able to eat consciously in a way that fuels my body and helps me achieve my goals.” What nearly stopped her signing up“Oof probably fear of failure tbh. I think I used money as the excuse but honestly it was probably fear of failure.” What she'd say to someone on day one“You will never make an investment more valuable than the investment you put into yourself. You only get one body and one life, sometimes you need a little extra support and guidance to nourish that in a sustainable way and Jess does that so beautifully. I've experienced many PTs, seen many different professionals and nobody has supported my mindset around food and exercise more than Jess has.”
LeilaniIn her exit form, October 2026
Work with me Every one of them started with one message.
Jess Lee

Hi, I'm Jess

I'm an online women's health coach, and I learnt all of this the hard way myself. For years I was lost with food. I believed every rule I was sold, and the more of them I followed, the less I trusted myself.

Getting my own coach changed everything. I learnt to fuel my body instead of fight it, to move to feel strong, and to finally trust myself around food. So I studied, qualified as a coach, and built Coached by Jess Lee.

So here's what I actually want for you. To feel good in your body, without another set of rules. Not another overhaul. Not another plan you have to be perfect for.

So glad you're here. x

  • Over 200 women coached
  • Certificate III in Fitness
  • Certificate IV in Fitness
  • Certified Nutritionist
  • Masters Cert, Female Fitness Programming
  • Pre & Post-natal Certified

Why it works when nothing else has

I'm actually there.

Most coaches hand you a plan and disappear. That's the bit I don't do. You can message me any day, I'm looking at what you track through the week, and every week we look at how it's actually going and change whatever isn't working.

I teach you why.

You've had the rules your whole life and they didn't work. So instead you learn how your body actually works. Nutrition, movement, hormones, habits. Because the goal was never for you to need me forever.

It fits your real life.

Your week, your body, your budget. Strength, running, or both. Twenty minutes or an hour. And you don't have to go to a gym. More than half my clients train at home.

Everything that's included

16 weeks of 1:1 coaching, online. Tap anything to see it up close.

“I've never seen an app like it before with online coaching.” Meg

Work with me Fill in a quick form and I'll be in touch about the right fit for you.

I don't just fix it. I explain it.

And when I say me daily, I know that's easy to claim. So here's what it actually looks like.

WEDNESDAY
Jess
Jess
MONDAY
Jess
THURSDAY
Jess

This is the kind of thing you'd message me about. No question is too small, and you never have to save it up.

“I would be asking her questions which would seem silly to me, but to her, it's not. She was like, Ayesha, you don't know this, and it is okay, and I am here to help you. And that is what gave me confidence.”Ayesha

You don't get that from a meal plan. And you don't get it from an app.

There is someone there. It's me.

You're probably still thinking one of three things.

So I'll let my clients answer those too, because they all thought exactly the same.

“I have no time.”

On her call she said: “Full time work, full time uni, two kids. I'm time poor.”

Twelve weeks later: “I haven't missed a single session in twelve weeks.”

“It costs too much.”

On her call: “I need to see if I can afford it first.”

After: “I'm so proud of myself for taking the jump and investing despite being scared, because the outcome is priceless.”

“Nothing else has worked. I'm scared this won't either.”

On her call: “I have an all or nothing mindset.”

After: “I achieved something I'd seen multiple health professionals about for over twenty years, with no success. I don't even recognise myself anymore. I've got my spark back.”

What happens next

  1. Fill in the short form

    Tell me where you're at. There's nothing to prepare. You don't need your week sorted or to have started anything first.

    Fill in the form
  2. We have a quick call

    It's fifteen or twenty minutes, and there's no pitch. I'll ask what's going on, what you've tried, and what your week really looks like.

  3. I tell you honestly

    Whether I can help, and what I'd do first. If it's not a fit, I'll say so. I'd rather tell you that than take your money.

See how it all fits together

A quick walkthrough of how Coached by Jess Lee works.

How Coached by Jess Lee works

Heads up, this video's a bit old now and plenty has been added since, including the whole of CBJL Home. The idea still holds, but your actual program is built around you and your goals, so it won't look exactly like this one.

What it's like having me in your corner

“Jess is worth every cent I pay for her. If anything, she's too accessible for me.”
Lauren
“You go so far beyond what I think you could possibly expect to receive from like a standard PT or whatever and I just think that's priceless.”
Leilani
“Money has always been a barrier for me, especially as someone who grew up poor… I had a lot of doubt around the investment when there's AI programs around that people swear by. However, the difference is night and day.”
Jess
“There's no such thing as falling off the wagon because together we just shuffle things around to make it achievable and not overwhelming.”
Sophie

Because that's all this is really about.

Feel good in your body, without another set of rules.

Fill in the quick form and tell me a bit about where you're at. I'll come back to you about whether it's the right fit, no pressure either way.

Enquire now

Prefer to say hi first? DM me on Instagram, @coachedbyjesslee

A program written for your body, not everyone's

Your training gets its own app, so your program, your demos and your sessions all sit in one place, separate from everything else. Shaped around your body, your goals, your week and whatever else you've got on. Strength, running, or both. Home or gym. Twenty minutes or an hour.

Your training program Today's workout An exercise demo

Your weekly check-in. Proof it's working.

Once a week we look at your actual week together. Not to tick a box. To make sure you're feeling good and getting the results you came for, and if you're not, to change the plan.

  1. Your week is already filled in. Your mood, habits, food and cycle come straight from what you tracked, so there's barely anything to write.
  2. You get proper feedback, not a thumbs up. I go through your week in depth and tell you what I'm changing and why.
  3. It remembers what you said last week and asks how that went, so nothing quietly slips.

Every check-in you've ever sent is kept. So on the weeks it doesn't feel like anything is happening, you can read back and see exactly how far you've come. And if you and I decide to track weight or measurements, that's there too, at your pace. The number was never the measure.

The weekly check-in in CBJL Home

CBJL Home, the app I built

This is the part most coaching misses. Not just a plan, but the tools to actually live it, day to day. Your lessons, your recipes, your food, your trackers and your weekly check-in, all in the one app. No more juggling four of them.

Today in CBJL HomeYour day at a glance

Take a quick tour. Filmed a little while ago, so a few things have had a glow up since.

A tour of CBJL Home

The meal planner. Plan once, then tick it off.

The endless "what's for dinner" is where most weeks fall apart. So you plan it loosely in the one place, and that same place is where you tick it off as you go. A loose plan beats no plan.

  1. Your daily targets, set by me. A gentle aim for the day, never a rule.
  2. An example day I've built for you. Around your targets and your life. Take one meal from it, or copy the lot, then tweak it however you like.
  3. Copy last week, or yesterday. For when you can't be bothered starting from scratch. It only fills the empty spots.
  4. Your averages, honestly. Only across the days you actually logged, because the days you skipped shouldn't count as zero.
  5. Your shopping list, built for you. Straight from what you've planned, so the amounts are already right.
The weekly meal planner in CBJL Home12345The numbers are just for this walkthrough. They are not on the actual screen.

Food logging. Say it, snap it, scan it or type it.

No juggling a separate tracking app that doesn't know a single thing about you. It's all in the one place, and it's built for how you actually eat.

  1. Dump and log is the quickest way. Tell it what you ate however's easiest, typed, said into your phone, or just a photo of your plate. It works out what's in it, asks about anything it can't tell, like how much oil went in, and logs it for you.
  2. Pick a recipe straight from the 200+ in the library, and it fills in the numbers for you.
  3. Scan a barcode with your camera and the numbers fill themselves in.
  4. Or search it by name. Stack a whole meal together, eggs, toast and a coffee, with the running total as you go.
  5. The tick means I've verified it myself. Anything you add that isn't in the official database comes to me, I check the numbers, and my version becomes the one everyone sees.
  6. Add it myself for anything that isn't in there yet. Or snap a photo, sometimes that's the easiest way to log it.
  7. Type it in in your own words, or tap one of My meals, the ones you have all the time, to add it again in one go.

And if numbers aren't your thing, turn them off across the whole app. Everything still works, you just never see a calorie.

Logging a meal in CBJL Home1234567The numbers are just for this walkthrough. They are not on the actual screen.

Tools that decide for you, and teach you why.

Not a strict, generic "eat exactly this" plan. Real tools that answer the actual question, in the actual moment, so you can decide in seconds.

Weekly planner
Weekly plannerPlan the week loosely, then tick it off as you go. Your shopping list builds itself
Your day at a glance
Your dayPhotos, meals and today's targets, so you can see what's left for the day at a glance
Dump and log in CBJL Home
Dump and logType it, say it or snap it. It works out what's in it, asks about anything it can't tell, and logs it for you
Recipes
Recipes200+ recipes I've made myself, real everyday ingredients from Coles and Woolies, filtered to what you need
What's in my fridge
What's in my fridgeTap or type what you've got, get a simple meal back
Plate builder
Plate builderLearn to build a balanced plate, in seconds, then send it straight to your day
Eating out
Eating outReal menu picks with the numbers at 40+ Aussie chains
Fuel calculator
Fuel calculatorWhat and how much to eat pre, intra and post, tailored to you, even your PCOS, injury or cycle

swipe to explore →

60 lessons from a qualified PT and nutritionist. Not online BS.

60 lessons that go properly deep, broken into short sections with tap-through checks and prompts along the way, so it actually sticks. By the end, you'll understand:

  • The basics that finally click, calories, macros, and how much and what to actually eat
  • How to lose fat sustainably, and still eat out, drink and enjoy your life
  • How to train and feel genuinely confident in the gym
  • Your hormones, cycle, thyroid, PCOS and menopause, explained simply
  • The habits and mindset that keep you going when motivation dips
The course library in CBJL Home
See what the education actually changes +

“Your education is not only impacting your clients but also equipping them to teach the next generation better too. The conversations we have with our children now about food have seen a HUGE shift, and I think it's actually helping with their picky eating.”

LeilaniOn what the course changed beyond her own plate

“Being able to have sweet treats literally every day, and I no longer find myself craving or yearning for foods. I feel like I'm leaning out and still toning up. It just goes to show that actual education around your food choices, and knowing what your body requires, makes a world of difference.”

GeorgiaFood freedom, and toning up

Your trackers. Mood, habits, cycle and journal.

A simple set of trackers that help you see progress in how you feel and what's actually working. All in seconds a day.

  • Mood and energy, a quick daily check-in, so you start to see your own patterns
  • Habits, build and tick off whatever habits matter to you, water, steps, an earlier bedtime, less scrolling, whatever your goal actually needs
  • A private journal, a prompt each day and a blank space to reflect, just for you
  • Monthly bingo, a bit of fun you play alongside the whole community
The trackers in CBJL Home

Work with your body, not against it.

Log your flow and how you're actually feeling, and over time it builds a picture of your own patterns. Not what a calendar says you should be feeling. What you've actually lived.

  • Over 50 symptoms across your body, gut, energy, sleep, mood and cravings, in a few taps
  • See the whole month, or the whole year, at a glance
  • Your patterns build themselves, like realising your tougher days mostly land in the same week every month
  • Log your waking temperature too if you want, and it'll tell you when it rises and holds
  • Tap What it might mean and it reads everything you've logged, your notes included, and tells you what stands out
  • Anything suggested comes from what you logged that day, never from what phase you're supposed to be in

Because the point was never to stop you doing things. It's to finally understand why you feel how you feel.

The cycle tracker and your patterns in CBJL Home

You're not doing this on your own.

The bit that makes the difference when motivation dips. Real support, with real women in it with you.

Live group calls

Jump on, ask questions, get coached and reset your focus. RSVP right from your home screen.

Private WhatsApp community

A group of women working toward the same things, so there's always someone who gets it.

Challenges and extras

New guides, ebooks and group challenges land through the year, so there's always something to get stuck into together.

‹CBJL
CBJL Community 🫶
tap here for group info
SUNDAY
Message➤
‹CBJL
CBJL Community 🫶
tap here for group info
Message➤

These are real messages from our group chat. It looks a lot like this most weeks.

New guides and ebooks, all year round

Recipe collections, seasonal challenges and extra guides drop through the year, so there's always something new to dig into. Every recipe is simple, with everyday ingredients, and they're all in the app ready to drop straight into your planner.

Guide to high protein eating on a budget
July recipe book
Build your own high protein breakfasts